Adam Driver, Oscar-nominated actor and poster boy for using tobacco a cigarette indoors throughout a Cannes standing ovation, could have recognized his best function nevertheless in a new advert marketing campaign for Burberry main innovative officer Riccardo Tisci’s first fragrance for the manufacturer, fittingly named Burberry Hero. And it is a tale as outdated as time: male satisfies horse, and ostensibly finds himself.
In the accompanying business, a shirtless Driver bounds down a seaside along with a truly wonderful horse before diving headfirst into the surf putting on only a pair of slender trousers, which has turn out to be anything of a uniform for him. Underwater, he strides up alongside the horse, as their limbs, equine and human alike, flail in the brackish sea. They seemingly make it back again ashore, and in the last shot, a backlit Driver stands towards the sunset, 1 with the horse—a centaur, completely ready to market you some fragrance. (Lest we neglect, Burberry’s outdated-school brand is a horse rider carrying a defend, and the scent’s angular bottle, the model mentioned in a statement, “is an summary reinterpretation of a horse’s hoof.”) Keep in mind these 2007 promo pictures from when Daniel Radcliffe was in Equus? It is not not like that.
Footage from the campaign built the rounds on Twitter—honestly, virtually also handily—by way of a fan account referred to as The Adam Driver Information, who captioned the clip with a lyric from the FKA twigs tune “Two Months,” which is highlighted in the video: “I quench that thirst.” (Twigs is also a face for the brand name.) Regretably, as with inherited features in genetics, thirst simply just begets thirst.
But obviously, there’s bigger indicating driving the sensually baffling clip. “The campaign challenges the traditional stereotypes of masculinity, bringing collectively horse and person, and creating a present day fantasy,” claims Burberry. “The powerful imagery of a horse versus the broad shoreline explores Riccardo Tisci’s codes of duality and the power of the animal kingdom. By the vivid metaphor of a gentleman becoming a legendary creature in the impressive sea, the marketing campaign illustrates the story of a male leaping into the mysterious, conquering struggles and reworking into something new, even though remaining legitimate to himself.” And would not we all like to transform into one thing new, while remaining accurate to ourselves?