Drake’s “Laugh Now Cry Later” Video Is Extremely Our Vibe

The Nike Corporation Retail outlet

Drake will take his companion on a browsing spree at a shut-down Nike Corporation Store—the legendary on-campus outpost available only to Nike personnel, company, and people the place everything’s on major discount. From private working experience: it might glimpse like Drake bought too much things, but it’s virtually difficult to leave with something less than that.

The Draft Go well with

Along with Lil Durk, Drake poses for images in an oversized, cream-coloured suit (and marbled-grey backdrop) that appears oddly common. The circa-2003 LeBron joke reminds us how considerably the King has occur, style-wise—and also, possibly, that the Big Draft Fits comeback is overdue.

The Damp Boxer

Drake sinks to the base of a pool to spar a pair rounds—a reference to a legendary 1961 photograph of Muhammad Ali. (And, probably, the instruction montage in Creed 2 that borrows the system.)

VO2 Maxed Out

Drake spends a portion of the video in Nike’s elite athletics-science lab. He’s hooked up to the kind of respiration equipment that measures a variety of cardiovascular outputs—and doubles as a type of results image. If you rock a single of these on online video, you are decidedly an elite athlete. Irrespective of whether you’re far more of a runner, a Lance Armstrong, or a 50 Cent is up to you.

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Towards the end, the music cuts to reveal Drake, teary-eyed and alone, wearing a pretty sick heart-quilted pink Nike bomber jacket. The fruits of a possible future collab? Something exclusive Drake hasn’t even teased yet? Whatever the case, it’s a safe guess that Certified Lover Boy will bring an answer.