Introducing Homer, Frank Ocean’s “Independent American Luxury Company”

Introducing Homer, Frank Ocean’s “Independent American Luxury Company”

In the previous quite a few many years, Frank Ocean’s creative output has been tantalizingly sporadic. He launched a handful of singles and called off the release of a single extra. He threw a series of dance functions in Queens. He released a voter registration drive ahead of the 2020 election and appeared in a Prada marketing campaign. Mostly, although, he appeared to be working on a mysterious job about which tiny was regarded. He rented an art studio in New York’s Chinatown, the place one of his cars could generally be witnessed parked outdoors, and there ended up whispers that he was launching… a little something. Certainly not an album, though—a actual physical point. Was it apparel? Home furniture? Just what Ocean and his little group of Blonded employees—architects, graphic designers, vogue creatives—were up to in his downtown office was anyone’s guess.

It turns out that Frank Ocean has been creating jewelry. Nowadays, he announced the launch of Homer, a line explained in a press launch as an “independent American luxury corporation.” The initially Homer assortment is extensive, comprising dozens of diamond-encrusted bracelets, cartoon-coloured enamel pendants, patterned silk scarves, and gold rings sculpted into the phrase “Alright.” A Homer shop is predicted to open in The Jewellery Trade, an Uncut Gems-type emporium on the Bowery loaded with old college diamond placing and watch repair service booths, on Monday. For now, the selection is only readily available at the shop.

The task has been in the works for virtually 3 a long time, a span that suggests Ocean has approached Homer—the name is described in the release as symbolizing “carving record into stone,” and is probably linked to Property Document, an LLC Ocean registered various decades ago—with the degree of meticulousness and connoisseurship he brings to making audio (and purchasing couches). The parts in the initial selection are intended in New York and handmade in Italy, and the diamonds are developed in the brand’s very own domestic laboratory. The rate details array from available to outrageous. Enamel as well as-symbol pendants are $435, comparable to what you might uncover at a area Canal St. gold shop. And then there’s the “sphere legs large jewelry necklace,” which will charge just shy of $1.9 million. (Sure, $1.9 million.) Ocean is aiming to get to his twenty-a little something fans as nicely as the stars who engage in Instagram just one-upmanship with their Ben Baller and Jacob the Jeweler items. (It is simple to think about Lil Uzi Vert combating, say, Quavo over a just one-of-one particular Homer high jewellery chain.) Not numerous makes encompass both of those entry-degree and large jewelry, but not lots of individuals are as mysteriously alluring as Frank Ocean, whose merch drops (to say almost nothing of his tunes releases) cause multi-day, social media-pushed news cycles.

Homer’s initially collection was unveiled by means of catalog.

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