Jeff Bezos Wore a Cowboy Hat to Space

Jeff Bezos Wore a Cowboy Hat to Space

Greetings from the uncanny valley, exactly where billionaires carry out a contemporary-working day house race in the midst of a hurtling local weather disaster and worldwide pandemic when wearing, normally, westernwear.

Right now, billionaire Amazon founder Jeff Bezos became a house cowboy, launching himself just exterior Earth’s ambiance for 10 minutes although carrying a cowboy hat and boots. To set it incredibly plainly: this was a strange uniform for a new form of remaining frontier.

Bezos unveiled his business Blue Origin’s uniforms a couple days ahead of its inaugural human flight to the edge of outer area, posing alongside a 3-man or woman crew comprising his young brother Mark Bezos, astronautical pioneer Wally Funk, and 18-yr-outdated Dutch physics scholar Oliver Daemen. In the pics, the foursome pose in their cobalt-blue coverall area satisfies, which the elder Bezos paired with a taupe cowboy hat and matching boots. In submit-launch footage of the Blue Origin touching back again down earthside now, it seems that Jeff wore the similar outfit configuration in room.

We could hardly ever know what compelled this unique sartorial preference by Bezos, who does not typically use any kind of westernwear. Is it a reference to a new era of room as an American frontier, a Wild West of the heavens? Or maybe an homage to the west Texas desert, where by the launch took location? Both way, the hat and boots come to feel like a odd attractiveness to the American everyman, which by almost all measures, economic and in any other case, Bezos is not. The incongruity does lend itself properly, even so, to a basic air of out-of-touch villany.

Bezos’s small stint to the Kármán line, which delineates Earth’s ambiance from outer room, comes just nine days after fellow billionaire and Virgin Team founder Sir Richard Branson also launched into room for a 1.5-hour mission. Branson’s crew’s uniforms, although a equivalent shade of blue, felt a very little bit much more Tron, that includes gold inset thigh panels and matching grippy boots that could be, in a distinct context, possibly kind of sick. Now that Branson has congratulated Bezos on Blue Origin’s productive start, it’s possible they can appear together to choose on some new spacesuit colorways. It could, of study course, be even worse: they could be donning the SpaceX fit.

Richard Branson celebrates his house mission in some thing like model.


As astronomer Carl Sagan wrote in his 1994 guide, Pale Blue Dot, “Our earth is a lonely speck in the fantastic enveloping cosmic darkish. In our obscurity, in all this vastness, there is no trace that help will occur from elsewhere to conserve us from ourselves.” In the meantime, the least the billionaires can do is stitch a minor self-consciousness into their extraneous-place-mission uniforms.

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