Any person after instructed me the world is gonna roll me—and that happened this morning, with information that Supreme is dropping a Shrek T-shirt. The planet has rolled me.
Monday early morning, Supreme introduced a preview of its drop/winter 2021 selection, and the internet was rapid to decide up on a person new style and design in certain: a tee featuring the brand from the animated motion picture Shrek, reworked to spell out “Supreme” (with Shrek’s tiny ogre ears on the S and all). Some explained the structure, which also appears on a few knitted beanies and a trio of skate decks, is the very best thing Supreme’s accomplished in several years. But it really is also undeniably…weird. Supreme has perfected its niche reference method Shrek is a large pop lifestyle entity. How did this take place?
Streetwear, like onions and ogres, has layers. To maintain churning out very covetable types with just about every new fall, Supreme builds up a teetering stack of reference upon reference, collaboration on collaboration, to tap into our “Buy Now”-satisfied psyches. In quite a few strategies, Shrek is sort of a great in shape for this system: the 2001 Dreamworks basic (not a phrase to be employed flippantly, even though I assume it suits in this article) was way in advance of its time in phrases of its meme-capability and referential humor, and as its then-younger viewers came of age online, jokes from the movie uncovered new lifestyle on the net, reborn by using the electronic gallows humor that informs many a discussion board, Vine, and comment area. There is stages to this.
There is now a little bit of dialogue about the point that the Supreme x Shrek brand tee appears to be unusually comparable to a shirt that Dime—a smaller, Montreal-dependent skate brand—released back again in 2019. Even for a streetwear juggernaut like Supreme, are there only so many references in the pop tradition landscape that’ll get LOLs rolling as a result of the group chats and wallets opening? Do we have a David vs. Goliath streetwear schism on our fingers? (On that be aware, when is the David x Goliath collab dropping?) However, there’s been no public word from both camp nevertheless on the similarities.
It’s possible all’s truthful in like and the streetwear marketplace. Right after all: what’s a fairy tale without an underdog?