The star of Telfar Clemens has been rising for a handful of decades now, but in 2020, the New York designer seems to be skyrocketing. He single-handedly reinvented the It bag. The CDFA just awarded him the Accessory Designer of the Year prize for it. His clothes—genderless and retro and experimental at once—are worn by everyone from playwright Jeremy O. Harris to hip-hop star Swae Lee. (When equally a purple-scorching rapper and an award-profitable writer are sporting your label, you are undertaking a little something proper.) Now, the designer is bringing his signature contact to a new partnership with Ugg. Sure, that Ugg, the a person that will make the fuzzy, fleece-y footwear that dominated the aughts.
Ugg has been on a bit of an upswing within just trend circles. The manufacturer has just lately tapped buzzed-about labels like Eckhaus Latta and Heron Preston to inject the manufacturer with a sharp sense of neat. Clemens has a distinctive heritage with the brand name, far too. The designer has sent unofficial, unauthorized Telfar-Ugg boots down the runway at a number of shows of his. Now, the partnership can make factors official. “I come across Ugg definitely sexy—a smooth sort of rugged,” Clemens says in the push launch.
Hearing the one particular-of-a single designer phrase it like that, it results in being crystal clear how normal a partnership among the two makes feels. Telfar outfits and equipment have always had a delicate-still-rugged emotion, sharp but wearable. That aesthetic appears to be like it will naturally translate to his long term do the job with Ugg. When no Telfar x Ugg styles have been revealed just but, the partnership will consist of footwear, clothing, and components. It will launch in the fall of 2021.
Clemens will have his operate reduce out for him, however. Inspite of waves of normcore-ish, purposeful design and eccentric footwear, wearing Uggs is nonetheless broadly seen as a no-go. The lounge footwear has nevertheless to infiltrate men’s trend with the same acceptance of father sneakers or higher-tech-looking sandals. Ugg is betting that a designer like Clemens can enable carry the brand closer to the heart of new American vogue. And judging from the 12 months Clemens is acquiring, it appears like a really risk-free bet.